So says amir ziv , vice dean at columbia business school .

哥伦比亚商学院的副院长阿米尔-谢夫如是说。

In one study by ziv et al . Participants were falsely told they 'd done badly on a task .

在ziv等人的研究中，被试被错误地告知他们在一项任务中的表现不如人意。

" A lot of the benefits that we got , we can get locally now , " mr ziv says .

谢夫表示，“许多我们过去得到的好处，现在在本地就能取得了。”

" Very few bloggers come from business backgrounds , so it 's critical that they get a full understanding of a website 's corporate structure and the surrounding legal framework , " says ms ziv .

齐夫说：“很少有博主有商业背景，因此透彻理解网站的公司结构及相关法律框架，对他们而言非常关键。”

This is a powerful ploy because our memories of a queuing experience , to use an industry term , are strongly influenced by the final moments , according to research conducted by ziv carmon , a professor of marketing at the business school insead , and the behavioral economist daniel kahneman .

欧洲工商管理学院市场营销学教授齐夫卡蒙和行为经济学家丹尼尔卡尼曼的研究结果表明，这是一个很有效的策略，因为我们的排队经历的记忆，使用一个行业术语，是强烈的受到最后时刻的影响的。