J.c. penney : get back to basics

J.C.Penney：回归本原

Or , for lower-priced apparel , they might chose arch rival j.c. penney ( jcp ) .

而在采购低价服装时，他们则会选择西尔斯百货的头号劲敌杰西潘尼（J.C.Penney）。

Bottom line , jc penney changed because the strategy wasn 't working .

总之，由于新的策略并不奏效，JCPenney又改了回去。

Still , j.c. penney succeeded in entering the collective conversation .

不过，杰西潘尼公司成功地进入了集体语境之中。

Johnson is eons away from his goal of turning penney into " america 's favorite store , period . "

约翰逊距离他的目标将“Penney转变为美国最受欢迎的商店，句号”仍然非常遥远。