It 's a pleasure to meet you , mr. kalb .

见到您很荣幸,kalb先生.

Still , the lesson was a useful one for a company that already handles its customer interactions mostly well , said kalb .

然而，这对于一家处理客户关系最好的公司是非常有意义的一课，kalb认为。

But the same does not hold in the arab world : if you call someone " ibn kalb " ( son of a dog ) , you 're insulting both the person and his forebears .

但在阿拉伯世界里并非如此：如果你称某人“ibnkalb”（狗崽子），你就不仅侮辱了他，你还侮辱了他的祖先。

" The reason that a lot of these companies don 't copy apple 's customer service is they don 't realize how important it is , that 's the big one , " kalb said . " They look at it as a cost rather than a return on investment item . "

“许多公司不模仿苹果的客户服务的原因在于它们没有意识到它的重要性，这是关键，”kalb说，“它们觉得这是个负担而非有回报的投资。”

Some are much more technically oriented than customer oriented , which has a sizable effect on how they prioritize , said ira kalb , clinical marketing professor at the usc marshall school of business .

南加州大学马歇尔商学院临床营销学教授艾拉卡尔布说，一些公司是技术指向型，而非顾客指向型，这对他们优先处理问题有相当大的影响。