On paper , this is an attractive proposition .

理论上讲，这个主张很吸引人。

64 % Of the respondents to a survey I ran before the financial crisis agreed with this dubious proposition .

我在金融危机前曾经发起过一项调查，结果，64%的受访者认同这个可疑的主张。

We are going to start with candy and give people a value proposition , " he says . "

他说：“我们准备从糖果开始，并给人们抛出一个价值主张。

It 's a dicey proposition for the likely 2016 presidential aspirant .

对这位有可能参加2016年总统大选的政治家来说，这项提议无疑是个险招。

So the value proposition is a winner .

所以这种价值主张是成功的关键。