Brand outspreading refers to having excessive but irrelative productions corresponding to a single brand and seeking extensive and current brand core value .

品牌宽化指单一品牌对应着众多产品品类甚至关联性不大的产品大类，品牌核心价值追求广泛化，通用化。

Concluded that coal mining machinery industry rapid outspreading with the profit rate dropping , puts forward some strategies to deal with the serious situation .

指出了煤机行业快速扩展及盈利水平下降的状况，探讨了煤机行业内的竞争现状及面临的严峻形势，并提出了相应对策。