Pricing an aspirational drink is a delicate art .

为令人梦寐以求的啤酒饮料定价可是一门微妙的艺术。

As the middle classes in emerging markets grow , the argument goes , they want to buy international brands that they see as aspirational .

这种想法认为，随着新兴市场中产阶级的增长，他们想要购买梦寐以求的国际品牌。

The use of cutlery by ordinary people wasn 't common in england until the 18th century , when cheaper methods of mass production began to make such aspirational objects more widely available .

在英国，一般民众18世纪才普遍使用餐具，成本更低的规模化生产让这种梦寐以求的餐具成为寻常百姓的日常用具。

John ermatinger , head of gap 's asia pacific business , told the financial times the stores would be stocked with a mix of product selected from its gap businesses in the us , europe and japan that would represent " aspirational product at accessible pricing " .

gap亚太业务负责人约翰埃尔马廷哲（johnermatinger）告诉英国《金融时报》，这些门店将从gap美国、欧洲和日本挑选产品组合，体现“梦寐以求的产品，平易近人的价格”。