The best merch builds buzz along with brand recognition while shoring up additional revenue .

最好的商品不仅可以提供一份额外收入，还能够树立品牌的知名度。

Borsuk admits that the lips out-there merch is far afield from warner 's usual box-sets-and-band shirts wheelhouse . "

博苏克承认，烈焰红唇的奇特商品与华纳兄弟惯常的营销方式（盒装唱片加乐队衬衫）相距甚远。

While a band is unlikely to get rich on t-shirt sales , merch serves another important purpose : building a brand .

尽管一支乐队不可能凭借T恤衫的销售收入发家致富，但商品有助于实现另一个重要目的：建立品牌。

Thus bands like the flaming lips can build a name for themselves not only for avant art rock , but for creating some of the most memorable merch around .

因此，像烈焰红唇(TheFlamingLips)这样的乐队不仅通过前卫艺术摇滚为自己赢得了声誉，而且还创造了一些最令人难以忘怀的商品。

Band merch runs the gamut from the sublimely strange ( metal band gwar 's gwar bq sauce ) to the uniquely apt ( metallica ice pack , anyone ? )

从极端奇怪（金属乐队Gwar的GwarBQ调味汁）到用起来非常便利（Metallica乐队的冰袋，有人试过吗？）