" A lot of people in europe wouldn 't even care about that , " says mr magni .

马思默表示：“在欧洲，很多人甚至都不会关心这些。”

Mr. magni said mainstream consumers look for brands that make them feel happier or boost their social status .

马思默说，主流消费者寻找的是能让自己变得更加快乐、或提高他们社会地位的品牌。

Magni had to contend with several obstacles in his career .

马格尼在其职业生涯中克服了许多障碍。

Urban chinese consumers will double their discretionary income by 2020 , according to a report by yuval atsmon and max magni at mckinsey , and that has huge implications for brands .

根据麦肯锡的安宏宁和马思默所做的研究报告，预计到2020年，中国城市消费者的可支配收入将会翻一番，这对各类品牌具有重大的涵义。

Max magni is the head of mckinsey & company 's consumer practice in greater china , and yuval atsmon is an associate principal in the firm 's shanghai office .

马思默（maxmagni）是麦肯锡大中华区的客户体验部主管，安宏宇（yuvalatsmon）是该公司上海分公司副董事。