A：We want to use the right marketing mix to reach our target market.
      我们想要使用正确的行销媒体来达到市场目标。

B：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
      当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。

image什么意思

A：What media do you plan to use?
      你们准备使用何种媒体？

image

B：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the internet first.
      考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。

A：So that way, our advertising dollars would be focused on people we know are computer users.
      这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。

B：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
      是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

A：Will there be any direct mail?
      会有任何广告邮件吗？

B：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
      没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。

image的意思

A：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
      说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。

B：Great. We'll get started right away.
      太好了。我们马上准备。

1. (头脑中的)形象,概念
    If you have an image of something or someone, you have a picture or idea of them in your mind.

image是什么意思

    e.g. The image of art theft as a gentleman's crime is outdated...
           把盗窃艺术品看作是一种绅士犯罪的观念已经过时了。
    e.g. The words 'Cote d'Azur' conjure up images of sunny days in Mediterranean cafes.
           Cote d'Azur (蓝色海岸)这个词让人联想到地中海咖啡馆阳光明媚的日子。

2. (个人、团队或组织的)形象,声誉
    The image of a person, group, or organization is the way that they appear to other people.

    e.g. The Prime Minister knows that his personal image is his greatest political asset...
           总理知道他的个人形象是他最重要的政治资产。
    e.g. He has cultivated the image of an elder statesman...
           他已树立起一个政界元老的形象。

3. 图像；映像；影像
    An image is a picture of someone or something.

    e.g. ...photographic images of young children...
           小孩子们的照片
    e.g. A computer in the machine creates an image on the screen.
           机器上的计算机在屏幕上产生了影像。

4. 诗意的描绘;生动的描绘
    An image is a poetic description of something.

    e.g. The natural images in the poem are meant to be suggestive of realities beyond themselves.
           诗中描绘的自然景象意在让人联想到景象以外的现实。

5. 是…的翻版;长相酷似…
    If you are the image of someone else, you look very much like them.

    e.g. Marianne's son was the image of his father.
           玛丽安娜的儿子长得酷似他父亲。

6. see also: mirror image
    spitting image -> see spit