The impact of the rising yen at sony corp.is ' very small , ' hiroshi yoshioka , who heads the company 's consumer products and devices group , said at a news conference thursday .

索尼公司（sonycorp.）消费及电子产品业务负责人吉岗宏志（hiroshiyoshioka）周四在新闻发布会上说，日圆升值对索尼的影响非常小。