Wanamaker 's wasted half is not entirely proverbial .

沃纳梅克的“一半浪费论”并不完全只是一个谚语。

What wanamaker could not have foreseen , however , was the internet .

沃纳梅克当初没有预测到的是互联网的出现。

And this , aptly enough , is a consumer reaction that john wanamaker would have expected all along .

这个够切题，正是约翰沃纳梅克（johnwanamaker）原本所一直期望的消费者反应。

In terms of efficiency , if not size , the advertising industry is only now starting to grow out of its century-long infancy , which might be called " the wanamaker era " .

如果从效率而不是规模的角度来说，广告产业才刚刚开始走出它一个世纪长的幼年期，这也可以说是它的“沃纳梅克时代”。

Some 335 billion coupons were distributed in america last year-priced , like other traditional media , in cpm-but only 4.5 billion were redeemed , which amounts to a " wanamaker waste " of almost 99 % .

美国去年发放了大约3350亿张优惠券，也像其他传统媒体一样以cpm（每千次展示费）定价，但是只有45亿张被购兑，相当于是“托巴科瓦拉浪费”几近99%。