" For believability , please lower your age to 30 " ?

“为了可信度，请把年龄降低到30岁”

The greatest thing to be achieved in advertising , in my opinion , is believability , and nothing is more believable than the product itself .

在我认为，做广告最伟大的成就是使人信服；而没有任何东西比产品本身更能说服人。

This research investigates the effects of the refund depth and scope of price-matching on consumer perceptions of believability , value and patronage intentions .

摘要本研究调查低价保证深度与广度认知，对于消费者对低价保证策略之信赖度、评价与惠顾意愿的影响。

Each unsolicited testimonial to increase believability .

每一个不请自来的证明，以增加可信度。

The study investigates the effects-money-back guarantee contract and store name-on consumer perceptions of money-back guarantee believability , value , service quality , store attitude and consumer intentions to patronize the retailer .

研究结果发现，退款保证条款对於退款保证可信度与价值有正向的影响，进而提高消费者的商店态度以及购买意愿。