The lifestyle brand -- which markets mainly to snowboarders and skateboarders -- went public this july .

这个生活方式品牌的主要客户群是滑雪板和滑板爱好者。

Hard-core snowboarders still do not believe in safety bindings .

硬核滑雪仍然不相信安全绑定。

Snowboarders are generally younger than skiers .

滑雪板爱好者一般比较年轻。

All right ! How about that for a couple of snowboarders ?

好！滑雪的人来个吧？

Snowboarders have participated in the x games and even charity events such as boarding for breast cancer .

滑雪参加了极限运动，甚至是慈善活动，例如寄宿乳腺癌。