My sense is b2c is about something else .

我认为B2C应该与此有些不同。

But perhaps it 's the b2c part that 's the ill fit ?

可穿戴技术遇冷或许只是因为B2C这种商业模式不适合？

Are you more of a b2c type or a b2b type ?

你属于企业对消费者（B2C）类型，还是企业对企业（B2B）类型？

How do you see him transitioning back into a b2c company ?

你认为他会如何完成向B2C公司的转变？

Electronic bill presentment and payment - the invoicing and payment process for consumers in b2c applications .

指b2c应用中，为消费者开出账单进行支付的电子化流程。